Page visits count page loads, including reloads, rather than unique people. Contact clicks count email and phone links; they are not conversions. Daily change compares yesterday with the preceding completed day. A zero baseline has no percentage change.

Days use America/Toronto. The selected period includes today, marked partial. Days before the first recorded event are unavailable, and the first day is partial. Zeroes after collection starts mean no accepted events; collector outages, privacy settings and blockers can also reduce counts.